A Sri Lankan social media survey was carried out by Seven Media Group between December 2017 to March 2018 across the nation. The research was carried out via questionnaires, social media platforms, street walkers, SMS, telephone calls and handouts to various consumer groups.
Our main objective was to have an understanding of the media consumption habits of this sample segment. You will find listed below the results of over a 1000 successful candidates.
Where do you live?
What is your age?
25 to 34
18 to 24
35 to 44
Below 18
45 to 54
55 to 64
65 or older
50.00%
41.00%
6.00%
1.00%
1.00%
1.00%
0.00%
What type of phone do you use?
Android
iOS
Other Smartphone
Non Smart Phone
Don’t have a phone
63.00%
36.00%
1.00%
0.00%
What apps do you use?
I use Whatsapp
I use Viber
Other
97.00%
49.00%
21.00%
What Social media channels do you use?
Youtube
Snapchat
Google +
Other
90.00%
81.00%
79.00%
49.00%
39.00%
39.00%
24.00%
5.00%
On a typical day, how much time do you spend watching TV?
Less than 1 hour
1 to 2 hours
2 to 5 hours
I don’t watch TV
Other
over 5 hours
51.00%
24.00%
10.00%
8.00%
7.00%
0.00%
Do you read promotional SMS’s sent by organizations?
Sometimes
Yes
No
Never
54.00%
22.00%
22.00%
2.00%
Name one brand that is keeping you engaged on social media in Sri Lanka.
Top 20 Brands
(Number of mentions in the survey. Displayed here in no particular order)
Kelly Felder
United Motors 
NDB 
Bakes by Bella 
Knorr 
Café Kumbuk 
Munchee 
Midnight Divas 
Redbull 
Maxxis Tyres 
Rum Punch 
Maliban 
Pizza Hut 
Milk Maid 
Taco Bell 
Burger King 
Marmite 
findmyfare What would you want brands to do more on social media?
Info about products
Entertaining Videos
Inspiring Messages
Competitions
News
Advertisements
Other
63.64%
50.51%
42.42%
29.29%
27.27%
25.25%
7.07%
