Brand

Innovate embodies the essence of stylish stationery, offering notebooks adorned with captivating covers, the brand aims to empower dreamers, designers, and the fearless. Serving as a catalyst, they transform passions into blueprints, unlocking infinite potential. With a dynamic essence and vibrant spirit, Innovate stands at the forefront of stationery, championing empowerment for all dreamers.

Concept

The concept of “Limitless You” was inspired by the brand’s mission to empower young people to break free from societal norms and pursue their passions without limitations. In Sri Lanka, there is often pressure to conform to traditional career paths, such as becoming a doctor, lawyer, or banker. However, the youth of today are not content to be confined by societal expectations and desire to explore multiple paths and interests. The “Limitless You” campaign encourages young people to be bold, fearless, creative, and inspired, and to pursue their dreams, no matter how unconventional they may be. The campaign was launched with a commercial featuring ordinary people who lead double lives, pursuing creative and interesting passions outside of their day-to-day routines. The message is clear: there are no limits to who you can be and what you can achieve, so embrace your “Limitless You.”