Brand revamp for offline and digital content to create brand awareness.

The Objective

TFS already existed in the digital space but the content needed a unique identity that stood out from the clutter and a logo refresh that matched the brand personality. We then had to take the new look and feel beyond digital and into the offline branding space too.

The Solution

We created an upgraded look for the logo and a style guide for digital content, including a social media content template and illustration character styles solely owned by TFS. The branding for all offline materials too was created in adaptation to the new look and feel.