The restaurant business is notoriously known for being one of the most difficult industries to break into, let alone thrive in, even more so due to the increasing number of food courts in the city. The Grove, however, isn’t just another food court. It is a great combination of refined architecture, country surroundings and contemporary neighborhood, nestled in a natural preserve tucked away from the hustle and bustle of the city. So the challenge for us was how we would position a food court that’s completely different from the rest and help the brand increase its footfall.
When it comes to The Grove, it’s all about the unique experience in store for customers. This is why content was prepared meticulously to provide customers a glimpse of the experience, creating curiosity to lure them in and feel this experience first-hand, subsequently
Starting from the logo itself, we went with an easy-on-the-eye unit where we subtly incorporated several elements that contributed to the fine experience at The Grove: the rustling leaves, the birds, the water fountain, a refreshing cup of coffee and even the soothing music represented by the guitar. increasing the footfall.
Through the eloquent use of colours, we created an array of posts giving prominence to the vibes one could experience at The Grove. In addition to this, from the very beginning, we constantly got customers engaged with the brand on digital to attain top-of-mind-recall amongst customers.
To cap it all off, we created a series of videos encapsulating the stunning experience awaiting customers at The Grove with the perfect blend of captivating visuals and relaxing sounds, giving users a glimpse of the beauty of being at one with the nature while indulging themselves in a delicious meal, a scenario they could only experience at The Grove.
All in all, we reached across all social media platforms, created top of mind recall and we are proud to have risen to the challenge and helping substantially increase the footfall at The Grove, just as the stunning outlet deserved.