To position the all-new Suzuki Wagon R as the premium offering it already is. The Suzuki Wagon R is sold and distributed by Associated Motorways (Private) Limited (AMW) who is the sole authorized agent in Sri Lanka. This vehicle is made in Japan and acclimatized for Sri Lanka, its road and fuel conditions, and packs all the goodies unlike grey market imports. The requirement was to establish and communicate the Wagon R sold through AMW as the Number One choice as it is the most premium offering available to the buyer, is brand new, has a four-year warranty and this vehicle is made in Japan.