Softlogic Tv

Project: Branding of new Softlogic TV range

Client: Softlogic

Objectives: To create a unique brand name, product logo and product architecture



The name evolved from that fact that a prism helps to refract a single source of light into a myriad of colours. The Softlogic Prizm range of smart TVs, with its impressive display, range of options manages to do the same. A Bright, brilliant TV needed a name that would communicate without being nonsensical.

Introducing the smarter TV
Prizm Banner
Introducing the prizm in sinhala
32E300 32" tv - Rs.34,999/=
Simply the smart life
24E300 24" - Rs.22,900/=
Type of TV Sizes
40E300 40" - Rs.74,999/=
Softlogic PRIZM TV big banner