MERCEDES BENZ VITO DIMO SRI LANKA
Creative campaign for offline and digital content to increase brand awareness and footfall to showroom
Dimo wanted to create awareness for the Mercedes Benz Vito and highlight the safety features of the vehicle. It was also to be positioned as a comfortable family vehicle.
We created a campaign themed “Take your perfect world with you” where we wanted the consumer to perceive the Vito as the safest and most luxurious vehicle for the most precious thing in their life; their family. We also visually created various places you can travel in the Vito comfortably with your family and enjoy the moments and memories created while getting to the destination, simultaneously highlighting the features of the Vito.