We created a campaign themed “Innovate A Limitless You”. A campaign to empower, encourage and motivate the TG to bring out their full potential, and be anything they wanted to be. We wanted to create a way of life. We wanted our TG to be Limitless and be whomever they wanted to be. We wanted them to bring attitude, style, and power and be unapologetically more than what they had been limited to, and the Innovate range of books, with its bold designs, would allow them to express their personality, fearlessly and to help them be limitless.