Conceptualized the brand personality and launched a creative campaign to create a brand presence in the books and stationery market.

The Objective

Innovate had already launched their notebooks through a soft launch in the past and had not achieved the reach or brand awareness they had hoped for. They wanted to relaunch the brand as the bold new-age premium range of books, with exciting new designs and something that would create a buzz and a relatability for our TG.

The Work

We created a campaign themed “Innovate A Limitless You”. A campaign to empower, encourage and motivate the TG to bring out their full potential, and be anything they wanted to be. We wanted to create a way of life. We wanted our TG to be Limitless and be whomever they wanted to be. We wanted them to bring attitude, style, and power and be unapologetically more than what they had been limited to, and the Innovate range of books, with its bold designs, would allow them to express their personality, fearlessly and to help them be limitless.