Project: Branding of new Softlogic TV range

Client: Softlogic

Objectives: To create a unique brand name, product logo and product architecture


The name evolved from that fact that a prism helps to refract a single source of light into a myriad of colours. The Softlogic Prizm range of smart TVs, with its impressive display, range of options manages to do the same. A Bright, brilliant TV needed a name that would communicate without being nonsensical.