“There’s nothing more powerful in the world than a good story”. That line probably sounds familiar if you have been a fan of the fantasy mega-hit Game of Thrones. The statement still stands strong even if you’ve never heard it before. So, let’s talk about the power of Stories; not just any story, but Instagram Stories.
About a decade ago, very few would have seen Instagram developing into the massive fan-favourite it is today. In the present day, nothing represents or epitomizes that meteoric rise more than a feature within the app itself: Stories.
Over 500 million active daily users
Since its introduction in 2016, Stories have grown and grown. With over 500 million daily active users, clearly, there’s a scope for businesses to capitalize on this feature and reach out to their customers. It’s getting to a point where doing that is a necessity, especially with such numbers involved.
1/3 of the most viewed stories are from businesses
Businesses around the world have acknowledged the importance of using Stories. We suspect this number will only keep increasing. So, it’s key to use Stories effectively to stay ahead of the curve when it comes to your competitors.
Frequently visiting customers
Many users follow a business page on IG. More than 80% if you’re looking for specifics. Over 200 million users visit brand profiles on a daily basis. Instagram Stories will help drive further traffic and users to your profile. From there you can build a stronger base and promote your products even more.
Our advice to business
This is the age of digital storytelling. There’s no better place for that than Instagram Stories. So, make your move. Delve deep in to the creative depths of your minds and think of clutter-breaking captivating ways to present Stories. Use links and guide users to landing pages to turn your leads in to conversions. Engage with your followers with the many options like Polls, Responses and Reaction Meters on Stories. That’s a recipe for success in today’s competitive digital world, where there really is nothing more powerful than an Instagram Story.
