Making an impression in 6 seconds

YouTube has long been our go-to app to clear our how-to doubts, watch trailers, highlights, educational clips and what not. A major part of the YouTube experience that has benefited brands are the ads that are played to viewers. Although this didn’t get off to the best of starts, in 2016 YouTube got to the perfect solution to playing ads that added value to advertisers, while not annoying users – 6 second pre-roll ads.

This was a breakthrough as it forced brands to deliver a gripping message for users to consume within the allotted 6 seconds. It’s been a largely successful alternative to ads that would force users to watch it for a certain time period before the ‘Skip Ad’ button being activated. Let’s be honest, we’ve all been there – waiting impatiently to watch a video so we smash the skip button within milliseconds of it becoming available. There had been minimal value to advertisers as such ads were being largely neglected by users for the most part.

Statistically, Google stated that 90% of bumper ad campaigns boosted global ad recall by an average of 30% which is pretty astonishing for something that takes just 6 seconds of a person’s time. Whether it’s a product your promoting, or a campaign or competitition, considering the increasing usage of YouTube in the country, this is a great route to giving your brand greater prominence, in just 6 seconds.

Here’s 6 of our favourites that your brand can draw inspiration from.

Under Armour – It Comes From Below

Cheetos – Win What You See

2019 Subaru Forester

Dominos – A Little Of This

Coca Cola – Brazil