Instagram’s going Viral with AR this 2020

You can deny it, but we all know deep down that we all want more followers on Instagram. What’s the best way to increase your audience in 2020 you ask? Ever heard of Augmented Reality (AR)? You may not be familiar with the term, but you’ve definitely seen it or even used it yourself.

The ‘2020 Predictions’ or ‘Which Disney Character Are You?’ effects on Instagram stories are AR effects that have gone viral in 2020 and even increased the creator’s number of followers by a huge number. Even lots of celebrities are trying the feature out. Arno Partissimo, the creator of the ‘Which Disney Character Are You?’ effect, experienced a growth in audience from 6K to 630K followers as a result of his effect.

I know you think creating an AR effect must be a lot of work. All you really need is a technical nous and the patience to learn how to use Facebook’s Spark AR Studio. Don’t worry if you’re unable to make your own AR effect, the platforms are looking at making these tools easier to use so that more people can benefit and create their own effects. Click here to learn more on how to create your own effect.

Yes, there is a possibility that Instagram is going to be flooded with different AR effects and some might even be a huge flop. There is no guarantee that your audience is going to increase as well. It all depends on how good your idea for the effect is.