Acquiring a thorough understanding of the digital space and social media apps is imperative for brands looking to strengthen their online presence. Therefore, taking a broader view of consumption trends on social media apps over time can provide you valuable insights. Here are some key takeaways from App Annie’s “Evolution of Social Media Apps’ report.
App downloads continue to rise
Social Apps have been downloaded a whopping 74 Billion times so far, and according to the stats, they don’t seem to be slowing down any time soon. This could be attributed to the increasing accessibility to smartphones and internet connections.
People are increasingly spending time AND money online
Understandably, the increase in downloads have also led to an upturn in total time spent on digital. Nearly half of the total time a user spends on his mobile is to access social media apps.
Not only are people spending an increasing amount of time on social, they’re also spending their money – cumulating up to $22.2B. This presents brands across the board a great opportunity to reach out to potential customers and convert sales on the digital space.
Video is at the forefront of the digital evolution
Short-form Video content is now more relevant than ever! In fact, in most parts of the world, TikTok which is known for this has started to usurp YouTube in terms of time spent on the platform. So, if your brand is not on TikTok, it’s time to sign up now!
The rise and fall of certain Social Media apps
When comparing the rankings of Social, Communication, Photo & Video and Entertainment Apps over the past decade, Facebook’s dominance is evident. The rankings also capture the incredible rise of TikTok, the fall of Twitter and the recent resurgence of Snapchat.
All these stats and graphics indicate the fact that the digital evolution keeps gathering pace, and it’s time for brands to get up to speed, or else risk losing out to competitors on the digital space.
If you’re looking for further guidance on this and improving your brand presence across different social media platforms, contact our Creative Digital experts at Seven Media by calling us on 076 629 0442.
