Digital Ads Executive

Digital Ads Executive

Job Description

The Digital Media Planner will be responsible for running social media and Google ads. also planning, negotiating and executing digital media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with client servicing teams.

Major Tasks, Responsibilities and Key Accountabilities

  • Assist in digital media strategy development for clients
  • Develop and manage digital media plans; and execute digital advertising on social and display networks.
  • Manage the day-to-day implementation, and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media publishers
  • Analyze research data and media/marketing information; shares information with clients
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned

Nature and Scope

  • This position may have indirect reports

Years of Relevant Experience

  • 2-4 years experience in a digital media planning/buying position
  • Experience in ecommerce ad buying is a plus

Preferred Qualifications

  • Bachelor degree in related field or equivalent work experience
  • Experience with campaign management and ad serving technology: Facebook, linkedin, programatic, DoubleClick, Google Analytics
  • Broad understanding of the programmatic landscape
  • Experience analyzing data and market research
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Knowledge, Skills, Abilities & Competencies

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Excellent communication skills
  • Strong time-management and organizational skills
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

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