A Sri Lankan social media survey was carried out by Seven Media Group between December 2017 to March 2018 across the nation. The research was carried out via questionnaires, social media platforms, street walkers, SMS, telephone calls and handouts to various consumer groups.

Our main objective was to have an understanding of the media consumption habits of this sample segment. You will find listed below the results of over a 1000 successful candidates.

Where do you live?

What is your age?

25 to 34

 

18 to 24

 

35 to 44

 

Below 18

 

45 to 54

 

55 to 64

 

65 or older

50.00%

41.00%

6.00%

1.00%

1.00%

1.00%

0.00%

What type of phone do you use?

Android

iOS

Other Smartphone

Non Smart Phone

Don’t have a phone

63.00%

36.00%

1.00%

0.00%

What apps do you use?

I use Whatsapp

I use Viber

Other

97.00%

49.00%

21.00%

What Social media channels do you use?

Facebook

Youtube

Instagram

Linkedin

Twitter

Snapchat

Google +

Other

90.00%

81.00%

79.00%

49.00%

39.00%

39.00%

24.00%

5.00%

On a typical day, how much time do you spend watching TV?

Less than 1 hour

1 to 2 hours

2 to 5 hours

I don’t watch TV

Other

over 5 hours

51.00%

24.00%

10.00%

8.00%

7.00%

0.00%

Do you read promotional SMS’s sent by organizations?

Sometimes

Yes

No

Never

54.00%

22.00%

22.00%

2.00%

Name one brand that is keeping you engaged on social media in Sri Lanka.

Top 20 Brands

(Number of mentions in the survey. Displayed here in no particular order)

Kelly Felder

United Motors 

NDB

Bakes by Bella

Knorr

Café Kumbuk

Munchee

Midnight Divas

Redbull

Maxxis Tyres

Rum Punch

Maliban

Pizza Hut

Milk Maid

Taco Bell

Burger King

Marmite

findmyfare

What would you want brands to do more on social media?

Info about products

Entertaining Videos

Inspiring Messages

Competitions

News

Advertisements

Other

63.64%

50.51%

42.42%

29.29%

27.27%

25.25%

7.07%

“WE HELP
BOOST YOUR BRAND TO ANOTHER LEVEL”